FuDog Group
Blog
Systems, leadership and growth writing for owners who wear boots. Field-tested in our rooms, not pulled from a textbook.
Coaching
Home Service Business Coach: How to Pick One Who's Actually Run a Crew
Looking for a home service business coach? Here's what a real one does for HVAC, plumbing, and electrical owners, the red flags to avoid, and how to choose.
Memberships
How to Sell Maintenance Agreements Without Sounding Like a Salesman
Stop waiting for the perfect program. How trades owners build a simple maintenance agreement, ask every customer, and get techs to sell it.
Leadership
4 Leadership Mistakes That Keep Trades Owners Stuck
Four leadership mistakes keep trades owners stuck: micromanaging, being a tyrant, no plan, and the wrong questions. What each costs you and the fix.
Delegation
How to Delegate Tasks When You Built the Company With Your Hands
Can't hand it off without taking it back? How to delegate tasks when you built the company with your hands: change who you are, then what, who, by when.
Scorecards
Employee Scorecard for a Trades Company: Take the Emotion Out of Reviews
Nice people can still cost you money. The one-page employee scorecard trades owners give on day one and review each quarter: red, yellow, green.
Job Ads
How to Write a Job Ad for Technicians: Stop Sounding Like Everybody Else
Your technician job ad looks like every other one. Here is how trades owners write an ad that stands out: pick one tech, name the pain, show the better life.
Recruiting
How to Hire HVAC, Plumbing and Electrical Technicians: The Owner's Hiring System
Short a tech again? Here is how trades owners hire HVAC, plumbing, and electrical technicians with a repeatable system, not luck. Straight from the trenches.
Hiring
How to Hire a General Manager (or Why We Build a Bench of Directors Instead)
Thinking about hiring a general manager? Our view: one person running everything is a single point of failure. Build a bench or hire an operations lead.
Structure
Accountability Chart for Contractors: Who Owns What in a Trades Company
Every call lands on you because nobody else owns it. Build an accountability chart for your trades company: the seats, the results, and who sits where.
Paid Ads
Facebook Ads for Home Service Businesses: Feedback That Actually Matters
Facebook ads for home service businesses work when the offer, creative, tracking and booking capacity line up. Here is the feedback we give owners in our rooms.
Electrical
Electrician Business Coach: Boardroom for Electrical Contractors
What an electrical contractor business coach does, how to choose one, and what happens inside the FuDog Boardroom for electricians.
Leads
How to Get More Leads as a Contractor (A Pipeline That Doesn't Starve)
How to get more leads as a contractor: work your customer list first, make every call create awareness, build referral partners, and diversify paid channels.
Follow-Up
Follow-Up After a Refused Estimate: The Home Service Sales System
What to say after a refused or ignored estimate, how many touches to make, and when to re-quote or walk away. A follow-up system for home service sales.
Front Desk
CSR Training for Home Services: How to Raise Your Booking Rate
CSR training for home service companies: the call framework, weekly role play, and capacity rules that raise your booking rate, from FuDog Group rooms.
Sales
How to Raise Your Contractor Close Rate (and What a Good Closing Rate Looks Like)
What a good contractor close rate looks like and how to raise it: front end booking, price book options, a guarantee worth paying for, and estimate follow-up.
Cash
Cash Flow for Contractors: Stop Being Busy and Broke
Jobs everywhere, money nowhere? Here's how trades owners build a cash-flow system so payroll, materials, and growth don't keep you up at night.
Pricing
Contractor Price Book: Flat-Rate Pricing That Stops the Race to the Bottom
Tired of guessing on every job? Here's how trades owners build a price book and flat-rate system so the team can sell value, not race to the cheapest number.
Freedom
How to Get Out of the Truck: Work On the Business Without It Falling Apart
You're still the best tech on the truck, and that's the problem. Here's how HVAC, plumbing, and electrical owners get out of the field, build a real company, and get their life back. No fairy tales.
Systems
SOPs for Contractors: How to Systemize a Trades Business Without the Binder Fluff
Stuck as the bottleneck? Here's how HVAC, plumbing, and electrical owners build SOPs that scale the company, free the owner, and stop the daily chaos. Straight from the trenches, not a textbook.